TikTok is the video-sharing app that boosted customers like Charli D’Amelio into stardom. Except for dance challenges, a number of of the most well-liked movies on the app are comedy (or, no less than, making an attempt to be). One comic, Adam Martinez, who goes by Adam Ray Okay on TikTok, YouTube and Instagram, turned a TikTok sensation with a personality he created named Rosa. Now, Martinez is trying to deliver Rosa to different platforms. However, he says he believes that TikTok is “the long run.”
Adam Ray Okay, the creator behind TikTok’s most well-known Rosa
Paper journal reporter Rose Dommu just lately interviewed Martinez about his expertise going viral on TikTok.
“I had downloaded the TikTok app and I used to be simply scrolling, doing my factor. I wasn’t actually considering of creating my very own content material,” Martinez stated of his preliminary interactions with TikTok. However, with the character he created, Rosa, he was “impressed.”
“Everyone is aware of this Rosa character and I felt that she had been forgotten about,” Martinez defined.
So why did Rosa get so massive? Her private, relatable conversations with whoever is on the opposite facet of the digital camera are adequate. However Martinez pairs that with an over-the-top contour line, ridiculously-long faux nails and out-of-place, large eyelashes–and now you’ve acquired comedy gold.
Now, Martinez is interested by increasing Rosa to different platforms exterior TikTok, “particularly different streaming companies,” he defined. The TikTok informed Paper about Rosa:
… I really feel like she deserves to have her identify within the gentle. She was a daring character that everyone simply loves. And in the event that they don’t, they study to like her. So I really feel regardless of the place you place her, she’s going to do rather well.
Why Martinez believes the app TikTok is comedy’s ‘future’
The interviewer from Paper additionally requested Martinez if thinks “TikTok is the way forward for comedy.”
“For certain,” Martinez replied. “Yeah. It offers you 60 seconds to only be precisely who you wish to be. And individuals are so artistic.” The creator of Rosa believes the way in which TikTok is designed permits folks on the app to do a wide range of issues with their movies.
“It’s simply a lot content material that you could launch it to so many various creators and so many various skills,” Martinez continued. “I really feel like TikTok is for certain the way forward for simply all the things.”
Adam Martinez on creating high quality content material: ‘simply maintain going’
Dommu additionally requested Martinez: “Do you suppose that we’re now at this place socially the place that’s the way in which our consideration span works, that we have to be consuming issues in these small increments and that which means the content material needs to be even higher?”
Martinez was a bit extra ambivalent in his reply to a this query. The TikTok star stated:
Completely different content material creators work otherwise. So if you’ll be able to be who you’re and if it’s humorous [or] folks take pleasure in it, they’re going to stay with you. However I really feel you do positively need to consider; you’re on this big platform and never all people goes to take pleasure in what you’re doing … So even if you happen to don’t get observed proper off the bat, you need to simply maintain going.
Martinez additionally supplied aspiring TikTok stars some hope–by way of his personal story.
“I had six followers once I first began,” Martinez stated. “I used to be posting make-up and I gained 14 followers. After which I ended up doing one thing else and it labored out for me and now that’s my greatest platform.” That one thing else is none apart from Rosa, queen of the phrase, “dude, come right here.”
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